Night owl Essay Example | Topics and Well Written Essays - 1250 words

Night owl - Essay Example This however does not negate the fact that good sleeping patterns should not be advocated for. It is not only vital but also health for persons to get the right amount of sleep each day. Much praises has not been languished towards the night owls as the early birds. However, Jacques (Para 3) explains that there are reasons the owl persons to be proud of who they are. She argues that one of the reasons to be proud if an individual is an evening person is that they might be having an IQ that is relatively higher. At the London School of Economics and Political Science, an evolutionary scientist called Satoshi Kanazawa found out the possibility of a connection or relationship between evolutionary adaptive behaviors and intelligence. It is a deviation from what ancestors did. Jacques (Para 4) activities that are routinely nocturnal are evolutionarily novel and were most likely seldom in the ancestral environment. The conclusion of the study revealed that intelligent children have the highest probability of growing up and becoming nocturnal in adulthood by going to bed both on weekends and weekdays late and waking up late. However, despite the fact that their IQ may be higher, the early birds tend to in a slightly better position for success. According to Jacque (Para 5), the second reason for the evening persons to be proud is that they usually benefit from the having strength at night. They have an advantage in terms of physicality in comparison to the morning people. The tests from researchers of the University of Alberta on the strength of legs of both morning and evening persons reveals that while the early birds exhibit consistent strength throughout the day, the night owls strength peaks at night to higher levels. This is attributed to the fact that nocturnal persons shows increase in excitability in the spinal cord and motor cortex. Jacque (Para 6) claims that individuals who tend to work more at night are to be a little more

Targeted Media and Audience Essay Example | Topics and Well Written Essays - 1250 words

Targeted Media and Audience - Essay Example It will contain information that is relevant to the press release’s content such as the five W’s (where, who, why, what, when). This paragraph will simply summarize the press release, and provide a hook that appeal to the audience. Body This part will expand on the hook provided in the lead paragraph. It will employ inverted pyramid strategy where the most relevant information and quotes will be provided in the first paragraphs, and less weighty quotes provided in the subsequent paragraphs (American Institute of Architects, 2008 p56). Company Boilerplate This paragraph will provide brief information about Le Tour de Sandwich, including its activities, short history, products and services. Contact Information Name, Title, Phone, Email. Targeted Media and Audience Targeted Media and Audience The targeted audience for the bicycle tour ranges from ages 10 to 80 years. This means that the market is quite large and a detailed press release is required when targeting these cus tomers. It is necessary to prioritize enthusiastic riders more than any other group because they already have more than two rides, and the likelihood that they will register to participate, in the cycling tour, is high (Guffey, 2007 p83). Pro Tour Riders also set the pace for participants who will prefer riding at some considerable speeds. The other major groups to target are teenagers and the old people. Most of the old people will register and join other riders with the aim of exercising and keeping fit. (Stanton, 2007 p122). It is, therefore, apparent that they will turn out, in large numbers, more than other age groups, and register with British Cycling Association. Teenagers, by being the most active group, will highly be willing to participate, in this event. Therefore, it is important to include activities and refreshments they like, during the cycling event (Stanton, 2007 p123). Other people usually prefer participating, in the cycling event as groups. It is, therefore, nece ssary to mention, in the press release that groups such as schools, church organizations, clubs, and other cycling groups are highly considered, in this event. They can come with their own rides, or they can use the event’s rides. Additionally, there are a number of activities that they can participate in (Heath, 2004 p75). Le Tour de Sandwich press release will target a number of media houses both in and outside France. We will primarily target media stations and individual journalists, editor in chiefs, editors, editorial assistants, staff writers, cycling correspondents, bloggers,